ABOUT PURELY CUSTOM
The lowdown on PURELY CUSTOM is pretty simple, we have a passion for cycling and the bike fitting industry and we want to keep making it better. The fact that we are a manufacturer allows us to research our theories, gather ideas and tinker with them under our own roof until we get it perfect. Many of our ideas and fit tools had to be deciphered from a rough napkin drawing or an idea from a bike fitter before they found themselves into our state of the art manufacturing process. It’s obvious that we haven’t been idle. PURELY CUSTOM offers a full range of software, fit platforms, fit bikes and tools that have become the gold standard with bicycle fitting professionals worldwide. These fit products are used by some of the world’s top fitting and performance professionals, such as Paraic McGlynn of Cyclologic. These fit products are the logical choice for all fitters, since they integrate and complement the tools already in their studio.
As a division of Seastrom Manufacturing, Purely Custom is part of a family run corporation located in a state-of-the-art 100,000 square foot facility in Twin Falls, Idaho. Made in the USA , means precision engineering and manufacturing, along with creating something of quality that will last. Anyone who has picked up a Wheel Riser immediately notes how this bike fitting tool is durable, well built and thoughtfully designed. Our design engineers are constantly busy working on new ideas and building prototypes based on what we hear from our Strategic Partners, bicycle dealers, and our customers. When you have a passion for cycling and you’re this involved in the bike fitting industry, you just can’t be idle.
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