Trek Bicycle Corporation is an industry standard in the world of cycling. Founded in 1976 by Dick Burke and Bevil Hogg in the state of Wisconsin, U.S.A., Trek is now one of the largest bicycle manufacturers in the world with approximately 1,700 dealers in the United States and countless others world-wide. Throughout the years they have worked with some of the biggest names in the sport of cycling. The Trek name is synonymous with quality and innovation, their mantra being that “We believe in bikes”.
In 2013, Trek partnered with Purely Custom and Cyclologic (another Purely Custom fit partner) to provide their dealers world-wide with a total fit solution called Trek Precision Fit. One of the main reasons that Trek Bicycle Corporation has pursued this strategy was to provide their dealers with the ability to give their customers the best possible biking experience, in addition to quality bicycle products.
Check out Trek Pure Position software.
