Tag Archives: Bike Fitting
“We had a clear idea of what we wanted.” Purely Custom Design Engineer, Eric Saunders smiles as he describes the making of the Wheel Riser. Eric was on this project from the ground up and he’s pretty satisfied that the
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For many parts of the country nature has finally pulled back the curtain to reveal clear open roads and weather that is a little more tolerable. The bikes are calling to be let out as each weekend has become a
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Bike Fitting has received a lot of attention this year and for good reason; proper bike fitting yields positive results that can be measured. Even more important is the exposure bike fitting has received as a benefit to every level
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The way Purely Custom came into being is a pretty interesting journey. It starts with a foundation in manufacturing and continues with a company that appears, “meant to be.” To tell this story properly, we need to rewind a bit
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Many independent bike shop owners have contemplated offering bike fitting to their customers. As they ponder the value to their clientele, the common decider is usually based around the investment of time and money in training and equipment. If a
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We’re a bit giddy around here at Purely Custom as the first production run of Wheel Risers are getting ready to be shipped. Nearly fifty Wheel Risers are on the production floor and getting their last additions of a knob
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Our Friends and partners at gebioMized recently concluded the 2nd International Symposium on Cycling Optimization near Münster Germany. As the international bike fitting scene gathered for this symposium, we couldn’t help but notice many of our Purely Custom fit tools,
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If you’ve called Purely Custom in the last couple of months you probably dealt with Gary Casella, he heads up our Purely Custom product line and is our go-to-guy on bicycle anything. Gary is a third generation competitive cyclist that
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THE BUSINESS OF BIKE FITTING Bike fitting has become quite a popular topic this year as bicycle shops look for ways to make a personal connection with their customers and provide the services that keep them coming back. There’s a
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My First Bike Fitting It’s finally happened, my first official bike fitting. Now on the surface this may not sound surprising, what’s the big deal, people are getting a fitting every day, but I work for a company that builds
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