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SICI (Serotta International Cycling Institute) has been at the forefront of bicycle fit since 1998. Founded by Ben Serotta, SICI is a membership-based organization open to individuals and organizations who are dedicated to optimizing the cycling experience through the science of biomechanical bike fit. This is achieved through comprehensive fit training with experienced exercise science instructors and the most advanced equipment at the home base in Somersett, Massachusetts. SICI uses Purely Custom fit bikes and tools in all their fit training programs.
SICI is owned by Greg Robidoux. He is a physical therapist specializing in athletics and athletes return to sport after injury and has been a fitting instructor since 2009.
