Category Archives: Blog
As the landscape continues to change for independent bicycle dealers with news of brands selling direct to customers; many are scratching their heads, some are concerned, and some are confident that the relationship they’ve built with their customers is solid
Read more
The way Purely Custom came into being is a pretty interesting journey. It starts with a foundation in manufacturing and continues with a company that appears, “meant to be.” To tell this story properly, we need to rewind a bit
Read more
Many independent bike shop owners have contemplated offering bike fitting to their customers. As they ponder the value to their clientele, the common decider is usually based around the investment of time and money in training and equipment. If a
Read more
We’re a bit giddy around here at Purely Custom as the first production run of Wheel Risers are getting ready to be shipped. Nearly fifty Wheel Risers are on the production floor and getting their last additions of a knob
Read more
Our Friends and partners at gebioMized recently concluded the 2nd International Symposium on Cycling Optimization near Münster Germany. As the international bike fitting scene gathered for this symposium, we couldn’t help but notice many of our Purely Custom fit tools,
Read more
If you’ve called Purely Custom in the last couple of months you probably dealt with Gary Casella, he heads up our Purely Custom product line and is our go-to-guy on bicycle anything. Gary is a third generation competitive cyclist that
Read more
THE BUSINESS OF BIKE FITTING Bike fitting has become quite a popular topic this year as bicycle shops look for ways to make a personal connection with their customers and provide the services that keep them coming back. There’s a
Read more
My First Bike Fitting It’s finally happened, my first official bike fitting. Now on the surface this may not sound surprising, what’s the big deal, people are getting a fitting every day, but I work for a company that builds
Read more
We’ve had a lot of fun asking people what they think a Naviculometer might be? Sometimes you invent a tool and the last thing to come about is a name. This isn’t like naming appliances for the kitchen, you know,
Read more
Without consulting the Chinese zodiac, we’re going to go out on a limb and call 2015 the year of bike fitting. From our perspective, it was a big year. The Fit Symposium offered on two separate days at Interbike in
Read more